Real Estate Issues for the Baby Boomer Generation

When it comes to a real estate marketing niche, there's a huge group of people out there with very common goals and concerns, the baby boomer generation. Whether they're going to be a buyer or seller client, or possibly both, there are characteristics of this real estate marketing niche that the real estate professional needs to know and cater to.


1. UPGRADING
When you consider that younger boomers aged 47-55 are more likely to have children still living in the home, it comes as no surprise that they may crave more space. Despite keeping their family in mind, also keep in mind the evolving needs of the baby boomer. Easily accessible features are a must including stairs (or lack thereof), handrails, easily navigable sidewalks, good lighting, neighborhood watch groups, grocery delivery, close proximity to shopping/ hospitals/ restaurants/ community centers.

2. Downsizing
Many baby boomers from age 47-65 are typically in the market to downsize. While finances are a motivating factor, many just want to live a little more simply. La Jolla, Del Mar, University Town Center, Carlsbad, and San Marcos have many condos and townhomes that require less upkeep and maintenance; yet, these area's provide convenience and luxury at an affordable rate.


3. Vacation Homes/ Investment Property
As the economy improves, many boomers may take advantage of the abundant investment properties on the market throughout San Diego and particularly University Town Center, Carmel Valley, and La Jolla where they can benefit from a steady stream of rental income. When baby boomers sell their home and decide to downsize, this is typically when they have the disposable income available for a vacation property or investment property. Vacation properties can be utilized the same as investment property in that the property can be rented out for shorter periods of time, at a higher rate.


 With 79 million Americans that make up the baby boomer generation, driving the U.S. economy for years, they may be anxious about their next real estate decision and it's imperative that their financial security is protected by working with a realtor that understands their needs.
If you would like a free home valuation or any assistance with your real estate needs, please contact
Kristin Benedetti at Berkshire Hathaway HomeServices 1299 Prospect St. La Jolla, California 92037, BRE # Lic 01946447 , Cell: 858-900-5578, lajollaluxuryhomes@outlook.com , www.lajollaluxuryhomefinder.com.  To get pre-qualified or if you have any questions about financing, please contact HomeServices Lending, an affiliate of Wells Fargo Home Mortgage at (858) 436-3483. For all of your home improvements,  I can also provide you with referrals to contractors throughout Southern California.